Social media has evolved from a cool trend to a powerful industry in the last ten years, and it continues to grow. For example, Facebook claims that 2 out of every 7 people on the planet use their platform.
These platforms have been used by a number of businesses all over the world. Not only Facebook, but other platforms like Instagram and Twitter too have billions of active users This has created a marketing niche that did not previously exist. It is referred to as social media marketing. Social media management and marketing is however a challenging task and requires an in-depth understanding of how social media works.
In this blog, we’ve listed some facts that you must know before you embark on your journey of taking your business social. Let’s dive in!
1. For Maximum Exposure, You’ll Need A Lot Of Content.
Some serious businesses publish between 15 and 20 pieces of content per day. The content could take any shape. It could be a picture, a short video, text, an animated video, a comic, or something else. If you’re just getting into the game, you’ll need a lot of content to catch up.
Most entrepreneurs are focused on creating one piece of viral content. But the truth is that no one creates content knowing for certain that it will go viral. It is often in the midst of a plethora of good content that one goes viral. There really isn’t a how-to.
2. Each Social Media Platform Has Certain Rights Over Your Content.
This is a different aspect of content strategy. If your content is on your website, it is 100% yours. However, if your content is on a platform that you do not own, the platform acquires a level of ownership over it the moment you post it there.
Of course, you retain control over your posts and can delete them at any time. However, the platform allows you to make your posts as long as you want. In fact, some users have expressed concern about how some platforms limit their control.
3. It’s exhausting, and establishing oneself takes time.
Even if you have a lot of money to spend on social media, you will still need time. In a week, you can publish 1,000 pieces of content. You’ll need time because momentum builds up gradually.
It’s also exhausting. You will get tired and want to give up at some point. Even if you have achieved a certain level of success, you are not immune to mental exhaustion. You must have a compelling reason to continue. It is common for success to be defined by a refusal to give up.
It is not possible to gain 100,000 followers overnight. It takes time, commitment, and consistency to get there.
4. You Have Little To No Control Over Copycats.
Copycats are one of the most troubling aspects of social media. It is difficult to fight someone who is duplicating your efforts and stealing your traction. They may not steal your brand, but they can certainly tarnish it.
There may also be a few people who bring negative energy to whatever you post. There isn’t much you can do about any of these issues. The best course of action is to report or block the accounts (as the case may be). However, if the platform determines that the other account did nothing wrong when you report it, there is nothing you can do.
To Wrap Up:
All in all, social media marketing can sometimes seem complicated but, over time, your business will start to reach more audiences if the right strategies are used. If you’re looking for social media management services, WeCreative has got you covered.
