Bounce rate is something that appears in a lot of google analytics reports. The bounce rate measure is the percentage of the user that lands on a site’s page but does not click any further on the same page.

So that means they do not use the site further and bounce. For an eCommerce site, a high bounce rate is a negative thing.

If a user comes to an article through a google search and reads the whole thing within a few minutes, they leave without clicking on any of the given links, Google analytics considers this as a bounce.

Now opposite to this, if the user lands on the same article and, after going through it and click on any link given in the navigation bar and goes to other pages within the same site but leaves the site within a few seconds, google analytics consider this as a non-bounce session as the user clicked and went to another page on the site.

So that means the bounce rate is only counted when the user leaves the site without going to any other page.

In this article, you will get the idea of how to reduce bounce rate and improve your Ecommerce store development. So let’s dive in!

A Good Bounce Rate

A good bounce rate primarily depends on what kind of site you are on and what is on that page.

If a site consists of heavy text articles, a bounce rate under 75% can be considered a reasonable bounce rate, but if it is an online marketing page, a lower bounce rate of about 50-55% will be better. A bounce rate of around 20% on the homepage will be a good thing for the business.

How Improving UI/UX Can Reduce Bounce Rate?

User interface (UI) trends and user experience (UX) are constantly changing. Graphic designers should always look through these trends and keep themselves updated. They should make the best use of the ongoing trends and latest technologies.

If you want to go ahead of your competitors in Canada, you should hire a good company like WeCreative to help you with web development in Toronto. 

Here are the ways to improve your site’s UI/UX to reduce bounce rate.

Speedy designs for website’s speed

Your site’s speed and performance play a major role in reducing bounce rates. Users are impatient; they don’t want to stay on a site that takes more than 2-4 seconds to load up. The site’s speed is important for the customer to decide if they want to stay on the site or not.

When your site takes a long period to load up, the user will leave without staying for further action, resulting in an increased bounce rate.

You should test your website’s loading speed and check the reasons that reduce the site’s speed. there can be many reasons, such as

  • Too many images on one page
  • Large size images
  • Lack of browser cache
  • An issue with the code

Clear Call to action (CTA)

If you want your site’s visitors to convert to potential clients, you need to have a good CTA strategy.

Your CTA should be clear and impossible to miss. It should be enticing, and it should tempt the user to go to click the link.

It should be as fast and as easy as possible for the user to be done with. For that, customers should be able to see what you are selling as soon as they land on the first page.

Easy to read data

Your site’s font, colours, and images should be easy to read and skimmable. Don’t use such fonts that make the data difficult to read. Images should be right in size and don’t take much time to load. The colour of images and the written text should not make them difficult to read.

Implementing these strategies can be a great tactic to improve your site’s User interface and User experience. It will significantly help you reduce your site’s bounce rate and increase sales.